Does Your Business Need Its Own App?

Posted by admin - Jan 24, 2018, 4:27 PM


You consider your business to be relatively tech-savvy. Your brand uses social media, your staff works on laptops, and some or all of your data is stored in the cloud.

Still, something else has been pricking at the back of your mind…Does my business need its own app?

It’s a great question, and one we get all the time here at IT-HenHouse. Fact is, business apps are easier and more applicable than you might think. And contrary to popular belief, developing your own app is not prohibitively expensive.


So, why would your business need its own app? Here are some of the most common reasons.


  1. Customers are already buying your products/services online. 

    If you’ve got a mobile-friendly website that customers are transacting on, you’re already halfway to an app. An app simply makes it easier for customers – particularly loyal ones – to buy the things they’re already purchasing from you. Your business app’s main goal should be further streamlining the purchasing process.
  2. Your customers are long-term.

    If your sales cycle is long, an app can be a good way to keep information and useful content at your customers’ fingertips. When customers use your app to continually reference instructions, for example, or to check out your menu as it changes with the season ensures your brand will stay top-of-mind while your customer stays engaged.
  3. You need to meet your customers where they are. 

    Apps are a great way to gain valuable insight from your customers. The amount of granular data available through your customers’ interaction with a well-designed app can absolutely change your business. When used right, technology breaks down barriers between your business and your target market; it’s important that you listen to what their insights are telling you and meet your customers where they are.
  4. You need new revenue channels.

    An app is a great way to add new revenue channels to your business. In-app purchases and/or paid features offer tangential ways to improve the bottom line while opening up new channels of interest for your business. Not only that, but app purchases can be used to gauge which direction(s) your primary business should expand in, too.


So, does your business need its own custom app?
It’s very possible!

Remember, an “app” doesn’t have to be gamified and it doesn’t have to use hashtags and photo filters. Business apps can be professional, streamlined, and straight-to-the-point. What your business needs entirely depends on what you do and who your clients are.

The good news is, developing an app is an attainable goal for this year. IT-HenHouse specializes in disruptive technology for small- to medium-sized businesses, and apps are one of the things we’re asked about most often.


Ready to talk to one of our tech experts about developing an app for your company? Reach out! We can’t wait to get rolling.

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